{"id":7412,"date":"2025-11-28T16:44:54","date_gmt":"2025-11-28T22:44:54","guid":{"rendered":"https:\/\/lagnoticias.com\/?p=7412"},"modified":"2025-11-28T16:44:55","modified_gmt":"2025-11-28T22:44:55","slug":"que-llevo-a-harvard-a-pedirle-al-exfutbolista-gerard-pique-que-impartiera-clases","status":"publish","type":"post","link":"https:\/\/lagnoticias.com\/en\/2025\/11\/28\/que-llevo-a-harvard-a-pedirle-al-exfutbolista-gerard-pique-que-impartiera-clases\/","title":{"rendered":"\u00bfQu\u00e9 llev\u00f3 a Harvard a pedirle al exfutbolista Gerard Piqu\u00e9 que impartiera clases?"},"content":{"rendered":"<p>Esta semana, el exfutbolista&nbsp;Gerard Piqu\u00e9 volvi\u00f3 a Harvard, pero no como alumno: debut\u00f3 como profesor invitado en la prestigiosa&nbsp;Harvard Business School de Boston.<\/p>\n\n\n\n<p>Su misi\u00f3n fue explicar, ante estudiantes de un MBA, c\u00f3mo la Kings League (la liga de f\u00fatbol 7 que \u00e9l mismo cre\u00f3) pas\u00f3 de ser una idea loca a un&nbsp;fen\u00f3meno que ya genera millones de euros&nbsp;y se estudia en una de las universidades m\u00e1s importantes del mundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 invitaron a Piqu\u00e9 a dar clase en Harvard?<\/h2>\n\n\n\n<p>La profesora Anita Elberse, directora del curso&nbsp;\u201cBusiness of Entertainment, Media and Sports\u201d, y el investigador espa\u00f1ol David Moreno prepararon un caso de estudio completo sobre el lanzamiento y&nbsp;crecimiento de la Kings League.<\/p>\n\n\n\n<p>No es la primera vez que Elberse trabaja con Piqu\u00e9: en 2017, \u00e9l mismo hizo un programa ejecutivo corto de cuatro d\u00edas con ella en Harvard, junto a figuras como Pau Gasol y la actriz Katie Holmes.<\/p>\n\n\n\n<p>Esta vez, Piqu\u00e9 fue el protagonista y explic\u00f3 en primera persona&nbsp;c\u00f3mo dise\u00f1aron una competici\u00f3n&nbsp;pensada desde cero para las nuevas generaciones que ya no ven partidos de 90 minutos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es exactamente la Kings League y c\u00f3mo naci\u00f3?<\/h2>\n\n\n\n<p>La Kings League arranc\u00f3 el 1 de enero de 2023, aprovechando que ese d\u00eda casi no hab\u00eda futbol tradicional.<\/p>\n\n\n\n<p>Es&nbsp;un torneo de futbol 7 en c\u00e9sped artificial&nbsp;con partidos de dos tiempos de 20 minutos, reglas distintas al futbol cl\u00e1sico (penaltis dobles, armas secretas, cambios ilimitados) y una transmisi\u00f3n 100 % digital a trav\u00e9s de Twitch y YouTube.<\/p>\n\n\n\n<p>El objetivo era claro:&nbsp;captar a j\u00f3venes que prefieren ver clips de 30 segundos en TikTok&nbsp;antes que un partido completo. Para lograrlo, Piqu\u00e9 sum\u00f3 a los streamers m\u00e1s famosos de Espa\u00f1a y Latinoam\u00e9rica como presidentes de equipo:&nbsp;Ibai Llanos, TheGrefg, DjMaRiiO, Spursito, entre otros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1nto ha crecido en solo dos a\u00f1os?<\/h2>\n\n\n\n<p>En 2024, su primer a\u00f1o completo, la Kings League&nbsp;factur\u00f3 20 millones de euros, seg\u00fan datos publicados por Palco23. Hoy existen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kings League y Queens League (versi\u00f3n femenina) en Espa\u00f1a<\/li>\n\n\n\n<li>Kings World Cup Nations (selecciones)<\/li>\n\n\n\n<li>Ligas oficiales en M\u00e9xico, Brasil, Francia, Italia, Alemania, Oriente Medio y norte de \u00c1frica<\/li>\n\n\n\n<li>Pr\u00f3ximo lanzamiento en Estados Unidos<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, han participado o apoyado figuras como&nbsp;Kun Ag\u00fcero, Iker Casillas, Neymar, Eden Hazard y hasta el joven Lamine Yamal&nbsp;del Barcelona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 genera tantos millones de vistas, pero la audiencia no es constante?<\/h2>\n\n\n\n<p>El formato funciona perfecto para contenido viral: finales con m\u00e1s de 3 millones de espectadores simult\u00e1neos y cientos de millones de impresiones en redes. Sin embargo, entre jornadas la audiencia baja mucho.<\/p>\n\n\n\n<p>Los expertos que analizan el caso en Harvard se\u00f1alan que la fuerza de la Kings League es tambi\u00e9n su mayor riesgo: depende totalmente del ecosistema de streamers y de la novedad.<\/p>\n\n\n\n<p>Si los creadores pierden inter\u00e9s o surgen nuevas tendencias, el modelo puede debilitarse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 dijo Piqu\u00e9 al terminar la clase?<\/h2>\n\n\n\n<p>\u201cEs un honor que la Kings League sea analizada por una instituci\u00f3n tan respetada como es Harvard Business School. El estudio valida el impacto de nuestro trabajo\u201d, coment\u00f3 el exjugador visiblemente emocionado.<\/p>\n\n\n\n<p>Al final de la sesi\u00f3n, varios estudiantes se pusieron la camiseta del Barcelona para la foto grupal con \u00e9l.<\/p>\n\n\n\n<p>La informaci\u00f3n proviene principalmente del portal especializado Palco23 y de declaraciones recogidas por medios espa\u00f1oles como Marca, AS y El Pa\u00eds.<\/p>","protected":false},"excerpt":{"rendered":"<p>El exfutbolista estuvo en una de las universidades m\u00e1s prestigiosas del mundo impartiendo una clase.<\/p>","protected":false},"author":2,"featured_media":7413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[248],"tags":[286,939,1343,1978],"class_list":["post-7412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes","tag-futbol","tag-gerard-pique","tag-harvard","tag-kings-league"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 llev\u00f3 a Harvard a pedirle al exfutbolista Gerard Piqu\u00e9 que impartiera clases? 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